director / writer / editor / composer

Affiniti Finance, a growing business that finds ways to support small businesses by re-directing credit card benefits to strengthen associations and practices that are outcompeted by the ever-growing presence of private equity firms. 
This commercial was dedicated to the burnt out, exhausted workers who struggle to keep a healthy work/life balance from running their own business. The solution is found through Affiniti, changing the lighting, the acting, and even the scenery of the office space. 
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