director • writer • editor • composer
Affiniti Finance, a growing business that finds ways to support small businesses by re-directing credit card benefits to strengthen associations and practices that are outcompeted by the ever-growing presence of private equity firms.
This commercial was dedicated to the burnt out, exhausted workers who struggle to keep a healthy work/life balance from running their own business. The solution is found through Affiniti, changing the lighting, the acting, and even the scenery of the office space.
Edited in Premier, Colorgraded in DaVinci Resolve.