DIRECTOR/creative director • PRODUCER • WRITER
The SNAP project was a hybrid of directing and distributing a commercial campaign as well as a series of social media videos to advertise SNAP's services to the Queens community.
This meant knowing what the message was across the board, and understand exactly how to achieve the end-goals of the client.
The commercial and its counterparts on socials got to the heart of SNAP, displaying why its services are so unique, and why it stands out.
The main commercial above is playing on streaming commercial platforms such as Hulu, Pluto, and others.
Edited and Colorgraded in DaVinci Resolve.
INSTAGRAM
The social media series/content was creatively coordinated, produced, and directed to create a consistent brand identity, while also telling a cohesive and inviting story about SNAP's services.
Creative leadership also worked with a social media creator to make several viral videos on Tik Tok to spawn more attention to the brand.
Statistics of growth are included below.
TIK TOK
statistics for time started with the client to the end of contract, February 2025 through June 2025